Just a few weeks after my arrival as editor of the Genesee Country Express, we determined the newspaper needed a redesign and I worked collaboratively with a team from our office, assisted by a corporate task force. We accomplished the goal of transforming an outdated, cluttered design to a modern, clean look. I showcased the transition and what follows is my weekly column, introducing the new look to our readers.
The 7 forbidden wordsBy Les Bowen for Genesee Country Express | Dec. 9, 2010 | Original source
[A] sign posted above my office desk reads as follows: “‘Because we’ve always done it that way’ are the seven last words of any organization.”
Given the state of traditional media as a whole and newspapers in particular, newspapers must be willing to adapt if we intend to survive in the 21st century. So in the three months since I took over as editor of the Genesee Country Express, we’ve made a lot of changes. This week’s edition marks the most dramatic. Continue reading Newspaper redesign